As Behrman Communications would be likely to point out, brand building and PR strategies play a significant role in shaping the public perception of the company as well as the products the company creates. In terms of the influence the specific approach utilized in a brand building and PR campaign can have on product reviews, it is important to recognize that negativity tends to become unbelievably prevalent when a product does not live up to the claims made as a part of a promotional campaign.

In order for the public relations and brand building strategies to have an entirely positive influence on product reviews while also generating tremendous interest in the product, it is absolutely critical that the campaign is designed to accurately portray the product and not to mislead consumers regarding its capabilities. While misleading claims will drive sales on an initial basis, it is simply unsustainable to continue to make such claims while maintaining the long-term viability of a business.

Instead, respected PR and brand building firms like Behrman Communications work diligently to develop a strategy that highlights the reasons why a specific product should be appealing to consumers and ensures that the most likely consumers are targeted throughout the campaign. This will lead to the product being purchased by consumers who understand the product’s capabilities and are thus more likely to be appreciative of its effectiveness to the point that they are willing to leave a positive product review.